We choose our wines based on a range of criteria (see how we choose our wines) of which critic scores is just one. Rather than simply highlight the best score to promote a wine, our average critic score is calculated from the scores provided by several respected wine critics, who we follow for specific regions. They do not represent all critic scores and, wherever possible, we try and give more weight to more recent reviews. Where appropriate we consider market-based scores like Global Wine Score or Wine Searcher Average scores.
As a rule, we look to offer wines that achieve a 92/100 average critic score or better and frankly a lot of very good wines simply don’t make the cut. As a high-end provider we want to reflect that positioning in the quality of wines we offer. Such wines are only a tiny fraction of those generally on offer in the market. We believe that an average score is a more conservative and representative approach, but it is still subjective and only offered as a a guide to our customers.
